Primal Academy
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Turn Your Passion Into Profit.

90% of personal trainers leave the industry within their first year. It's time to change that statistic. We’re here to give you the skills and tools you need to turn your passion for fitness into a successful business.
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You’ve got your PT qualification. Now let’s learn what you really need to know.

Your PT qualification is just the start of your fitness education. Knowing your exercises and training modalities is only half the battle. Without developing your business skills and coaching techniques, as well as understanding the science behind what you’re delivering, you could be in the 90% that don’t make it.

Primal Academy is an online survival kit of workshops, resources, tools and support that take you beyond just the exercise.

Learn anytime, anywhere

Everything you need, that they didn’t teach you in your Level 2 and 3.

Develop your USP, build your brand, advertise your business, attract new leads and convert them into sales, re-signs and referrals. Develop the psychological and relationship-building skills that get real results and build your reputation. Deliver your knowledge with confidence and your clients will respect you, recommend you and stay with you.

Primal Academy Membership

A complete and continuous self-improvement plan with EVERY course included to help you thrive in the fitness industry
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Emergency Services Fitness Advisor 1 Day

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Kettlebell Essentials

Versatile and effective - Kettlebells can be used to achieve any outcome in any environment with clients of all abilities.
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Coaching Nutrition

Get incredible results with your clients time after time by learning to simplify the confusing world of nutrition!
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Resistance Bands Basics

Adaptability is key! This highly versatile piece of kit will enable you to adapt your programmes for all clients and situations.
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Basics of Stress Management

Understanding why we get stressed, and simple steps for controlling it
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Prehab/Rehab or Just Good Training?

Considerations on movement, sports performance and rehab training, from Primal Athletics Coach Mat Cook
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How To Run A 3-Month Course (Part 3/3)

How to run your three month transformation course
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How To Run A 3-Month Course (Part 2/3)

How to sell out your three month transformation course
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How To Run A 3-Month Course (Part 1/3)

The logistics and preparation behind running your own successful 3 month transformation course
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Length/ Tension Testing

How to quantitatively measure muscle tightness for an even better client programme
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Muscle Building For Skinny Guys

Learn the best programming for building muscle and gaining size with ANY client
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Power Training For The Everyday Client

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Warm Up Awareness

No client comes in in perfect condition every session. The Warm Up Awareness system uses that fact to help you get the fastest results possible
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Foundational Nutrition: Part Three - Carbohydrates

Everything you need to know about the science of carbohydrates
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An Intro To Hand Balancing

How to properly progress from zero to free hold handstand using this proven system
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Principles Of Powerlifting

Learn the three training phases to programme for powerlifting and take your client to their first Powerlifting competition
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Suspension Trainer Fundamentals

How to get the most out of this versatile piece of equipment
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Social Media Marketing: Instagram

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Movement Screening

Six simple movement tests to assess faults and your clients progress to keep them safe and injury free
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Foundational Nutrition Part One & Two - Energy

Learn the science behind nutrition as energy, what your energy requirements actually are and the truth about counting calories
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Speed For Sport

Learn the most effective way to increase straight line speed from the very best in the business
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Perfecting The Pistol Squat

How To Take Your Clients From Zero To Pistol Squat In Three Months
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Coaching Classes

4 new class formats, 16 example templates and 20 class examples you can use in your gym today
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Basic Posture Corrections

How to prevent injury, improve strength and get your clients out of chronic pain
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Trainers that commit to continued self-development succeed.

In a constantly changing industry, the key to survival is adaptability. Those who make it are able to identify their own weaknesses, spot potential opportunities and invest in their continued self-development. Currently, only 1 in every 10 newly qualified PTs makes it past their first year. We can be better than that! It's time to shake things up and really make a difference.


I've done several courses with Primal Academy and they are always well delivered, with interesting content that's easily applied to my PT role. Really helped me to give a more full and developed offering to my clients.Jenny Cantrell

What a fantastic company to learn every area in the fitness industry. I would recommend them to anybody.Joanne Hartley

These guys are amazing - some of the best and most intelligent fitness professionals around. I've learnt so much from them and constantly refer back to the information.Matt Donnelly

Insightful video demonstrations and explanations.Jason Taylor

Jim is fantastic. Clearly knows his stuff. Learned so much as well developing my understanding and skills. Really impressed!Geoff Wright

Great videos, excellent instructors, easy to follow.Susan Law

A complete & continuous
self-development plan

  • Complete access to all workshops
  • Complete access to all tools and resources
  • New content added every month
  • Network with the Primal Academy community
  • Access to Primal Mentors
per month
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Money back guarantee, cancel anytime

Asked Questions

What if I’m not yet a qualified Personal Trainer?

Whilst our service is aimed at fitness professionals who already know the basics, if you’re not yet qualified you can still gain a lot of insight by joining Primal Academy. If you’re thinking about changing career perhaps, but haven’t yet found the time to take your Level 2 and 3, completing some of our online workshops in the meantime is a great way to set yourself apart from the crowd before you’ve even joined it. That way, once you have got qualified, you can hit the ground running

What if I change my mind after signing up?

At Primal Academy we believe that if you make an investment, you should always see a return. That’s why we offer a 30 day money-back guarantee on our online subscription service. If you sign up and don’t find the workshops beneficial, you’re free to cancel your membership within the first 30 days and we’ll return your month one fee with no quibbles.

Can I purchase individual workshops without subscribing?

Of course! If there’s just one specific topic about which you’d like to learn more, you can purchase all our online workshops individually by clicking on the ‘Buy Single Workshop’ button. The individual workshops are priced between £35 and £75 depending on the length and detail of the course.

What additional resources will I get if I subscribe?

As part of your Primal Academy membership you will get access to a heap of invaluable resources that will help you streamline your business, including an extensive video library of exercises, downloadable programmes, sales scripts, preferential rates with our recommended industry partners and access to an exclusive Facebook community where you can chat to our tutors, get support, ask questions and start networking with your fellow members.

Are Primal Academy’s workshops filmed in a working gym?

Yes, we film all our workshops in our very own facility - Primal Gym, which is based in Leeds in the north of England. All our tutors are PTs themselves and the Primal Gym business model is very much centred around Personal Training and Small Group PT so you can be confident that everything you’ll be learning comes from a background of real, and highly relevant industry experience.

Can I try out the subscription service to see if I like it?

Absolutely. We offer a free try-before-you-buy taster, which allows you access to certain lessons within each workshop so you can get a feel for what we do before you subscribe.