Lead generation is, without a doubt, the single most important factor in your survival as a PT. Without leads you don’t get new clients. Without new clients, you don’t make money. Without making money you’re forced to quit and find an income elsewhere. You could be the best trainer in the...

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It seems we cannot go more than a decade or two before the world of nutrition is turned on its head and everything we previously held to be good and healthy is demonised as the cause of all our weight loss woes. And so it goes for carbohydrates... once the pillar of nutritional health,...

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As much as the media and Homer Simpson would have us believe that losing weight is as simple as "calories in vs calories out" and that people are fat simply because they are choosing to eat too many calories and do too little exercise, the reality is far more complex than that. Unless we are...

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With the fitness industry now flooding with Personal Trainers throughout the country, many coaches are trying to expand their horizons to include every type of training modality known to man. The main reason for this panic? The age-old question: “What if my next client wants to learn...

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Why Screen Client Movement? Whether your client’s goal is fat loss, muscle gain or increased fitness, movement is going to be the foundational principle of any exercise programme you prescribe. As an exercise coach, your number one provision must always be to avoid injury so before you...

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