Primal Academy
Primal Academy

Squatting - A Game Of Inches

I’m going to begin this article by asking how many people have watched the film Any Given Sunday? The answer to this question should be “everyone”, because it’s an awesome film! But for those of you who have missed it, here’s the main speech by the great man himself, Al Pacino: This, in...

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Client Assessment Essentials

I hope this goes without saying but you must assess every single client you work with. Every client needs assessing when they first become your client and they need reassessing on a regular basis. Both the initial assessment and ongoing assessments are done for a number of reasons. The first of...

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Tell Them What They Want, Give Them What They Need

I first heard this phrase from Paul Chek about 10 years ago and it’s as true now as it was back then. The art of coaching is something very much underrated in our field. Having the best programme writing skills is of zero importance, or use, if no one ever follows your programmes or follows it...

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The Magic Of Small Group Personal Training Pt.1

If you’ve been in the industry a while, there’s no doubt you’ve heard the term Small Group PT (SGPT) or Semi-Private PT. If you’re already delivering this service, you already know how powerful it is. For the uninitiated, SGPT delivers a session of up to six people (usually) who all do their...

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Should You Ever Fire A Client?

The Perfect Client When first starting out as a trainer, I remember thinking I was going to change everybody’s lives and it was going to be so easy to do because I knew everything and to whoever was privileged enough to be my client, I was going to be their new god. I knew what they had to do...

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Swiss Balls - FAD or Staple Gym Equipment?

The Gym Training Evolution The more we learn about how the body works and how we get the body to perform optimally, the more our training in the gym evolves. We started with bodybuilding where our gyms were filled with lots of single axis machines, smith machines, ab crunch things and general...

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How To Generate Leads While You Sleep

Lead generation is, without a doubt, the single most important factor in your survival as a PT. Without leads you don’t get new clients. Without new clients, you don’t make money. Without making money you’re forced to quit and find an income elsewhere. You could be the best trainer in the...

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No Carbs Before Marbs! Are Carbohydrates Really Bad For You?

It seems we cannot go more than a decade or two before the world of nutrition is turned on its head and everything we previously held to be good and healthy is demonised as the cause of all our weight loss woes. And so it goes for carbohydrates... once the pillar of nutritional health,...

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"Losing Weight Is So Simple" - Isn't It?

As much as the media and Homer Simpson would have us believe that losing weight is as simple as "calories in vs calories out" and that people are fat simply because they are choosing to eat too many calories and do too little exercise, the reality is far more complex than that. Unless we are...

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The Top 3 Pad Work Mistakes And How To Fix Them

With the fitness industry now flooding with Personal Trainers throughout the country, many coaches are trying to expand their horizons to include every type of training modality known to man. The main reason for this panic? The age-old question: “What if my next client wants to learn...

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