Primal Academy

Primal Academy Membership

A complete and continuous self-improvement plan with EVERY course included to help you thrive in the fitness industry

Everything You Need To THRIVE In This Industry

To be successful in the fitness industry you need two things…

You need to know how to get new clients CONSISTENTLY.

You need to be able to get those clients the best results possible.

It doesn’t matter how good you look topless… it doesn’t matter how much you bench press… it doesn’t matter how much you know about muscle fibre types and what the optimal rest periods are for fat loss.

If you can’t consistently get new clients, and you can’t get those clients life-changing results, you’re not going to make it in this industry.

You could have the best programmes in the world, but if you’ve got no people to train, those programmes are useless.

You could have the best sales system in the world but if your programs don't work your clients will leave.

The Primal Academy membership gives you those two skills through the online courses you can see further down this page.

On the Generating Leads course you’ll learn how to build your own lead generation system that works on autopilot

On the Coaching Nutrition course you’ll learn the most effective methods to get clients to actually follow your nutrition plan

The Kettlebell Essentials course shows you how, why and when it’s best to use Kettlebells in your training

The Programming for Athletes gives you the template and the knowledge to write even better programmes for your more advanced clients

On the Selling PT course you’ll learn our method for converting 90% of your prospects in to clients

You get instant access to all these courses plus loads more. No restrictions. No contract.

You’ve even got a 30 day refund guarantee, so there’s literally no risk whatsoever.

Every course is included in your subscription (worth £630)

Fundamentals Of Nutrition
Learn the science behind nutrition as energy, what your energy requirements actually are and the truth about counting calories
Darren Faulkner
Kettlebell Essentials
Versatile and effective - Kettlebells can be used to achieve any outcome in any environment with clients of all abilities.
Jim Waterhouse
Coaching Nutrition
Get incredible results with your clients time after time by learning to simplify the confusing world of nutrition!
Darren Faulkner
Resistance Bands Basics
Adaptability is key! This highly versatile piece of kit will enable you to adapt your programmes for all clients and situations.
Jim Waterhouse
Selling PT
DOUBLE your PT income without spending a penny on marketing!
Darren Faulkner
Foundations Of Calisthenics
How to take "Average Joe" from boring side plank to human flag
Jim Waterhouse
Speed For Sport
Learn the most effective way to increase straight line speed from the very best in the business
Mat Cook
Core Stability
Stabilise your client's core and you will improve their performance, movement and posture, preventing pain and injury.
Jim Waterhouse
Programming for Athletes
How to train elite level athletes and open yourself up to an untapped market of clients
Mat Cook
Generating Leads
A Proven 4-Step System For Getting Leads - The Lifeblood Of Any Successful Business.
Darren Faulkner
Programming for Kickboxers
How to Hit Harder & Last Longer
Jim Waterhouse
Social Media Marketing: Facebook
Set yourself apart from the PT crowd by building a Facebook page that sells!
Claire Warren
Basic Posture Corrections
How to prevent injury, improve strength and get your clients out of chronic pain
Oliver Worrell
Coaching Classes
4 new class formats, 16 example templates and 20 class examples you can use in your gym today
Steve Cuthbert
Perfecting The Pistol Squat
How To Take Your Clients From Zero To Pistol Squat In Three Months
Jim Waterhouse
Programming For Strength
A proven system to break through strength plateaus and take any client from weak to freak
Steve Cuthbert
Three Month Programmes
Ready to go, proven programmes you can use with your clients today
Darren Faulkner
Exercise Library
Ross Megretton

Resources Included

  • A host of video workshops covering practical, business and coaching topics.
  • Brand new workshops added regularly.
  • A bank of templates - from admin resources to training programmes.
  • A library of exercise tutorials to brush up on your technical skills.
  • Preferential rates and exclusive discounts with our trusted partners, including web design, insurance, clothing, equipment and advanced training.
  • Access to our online support community where you can connect with other fit-pros, ask questions, get motivated and build your network.

Asked Questions

Can I try out the subscription service to see if I like it?

Absolutely. For a £1 fee, you can trial the entire membership for a month. Check out the video at the top of the page for more information...

What if I change my mind after signing up?

At Primal Academy we believe that if you make an investment, you should always see a return. That’s why we offer a 40 day money-back guarantee on our online subscription service. If you sign up and don’t find the workshops beneficial, you’re free to cancel your membership within the first 30 days and we’ll return your month one fee with no quibbles.

What additional resources will I get access to?

As part of your membership you will get access to all of the following; every single Primal Academy course/workshop an extensive video library of exercises, our most successful programme templates, sales scripts, preferential rates with our trusted partners and access to the Primal Academy Members Facebook group, where you can chat to our tutors, get support and network with your fellow members.

A complete & continuous
self-development plan

  • Complete access to all courses, workshops and masterclasses
  • Complete access to tools and resource downloads
  • New content added every month
  • Unlimited access to Primal Mentors
per month
Money back guarantee, cancel anytime
I've done several courses with Primal Academy and they are always well delivered, with interesting content that's easily applied to my PT role. Really helped me to give a more full and developed offering to my clients.
Jenny Cantrell
These guys are amazing - some of the best and most intelligent fitness professionals around. I've learnt so much from them and constantly refer back to the information.
Matt Donnelly
What a fantastic company to learn every area in the fitness industry. I would recommend them to anybody.
Joanne Hartley