The only reason to have a Facebook page for your PT business is to help you get paying clients, right?
Every other reason you can think of (likes, networking, building a presence, sharing before/after photos) links directly back to getting more paying clients.
So how do you do that?
How do you use Facebook to make more money?
This is a question most personal trainers have no idea how to answer.
So, the majority post nothing but selfies, showing off their guns, abs or booty, and videos of their own workouts along with updates on how they're doing with their training.
They assume this will get them thousands of avid followers, who are blown away by their impressive physique, who like and share all their content and can't wait to work with them.
To succeed on Facebook you need to stand out.
You need to separate yourself from what everyone else is doing and you need a method for creating your own unique brand.
You need a way to generate a targeted following, and "TARGETED" is the important word here. It’s no good having 36k followers who are all unemployed 18 year old students in Asia, if all your clients are high-earning middle-aged business people who work within a 3 mile radius of your gym in Manchester.
In this instance, the 36k followers is just a vanity metric. It’s not going to help build your business.
Working to increase these vanity metrics leads to you working for Facebook instead of Facebook working for you.
Your ultimate strategy shouldn’t be to get the most likes, shares and followers.
Your ultimate strategy should be to build a following of TARGETED fans, build TRUST with that audience, then give them an OFFER they can't refuse, in order to get them off Facebook and onto the phone, calling you for a consultation.
That is the REAL aim.
Inside the 'Social Media Marketing: Facebook' course you’re going to learn how to design a social media strategy that helps you figure out what to post, when to post it, where to post it, who to target and how to get their attention.
You're going to learn how to create a professional, slick Facebook page that SELLS.
You’re going to see how to separate yourself from other trainers and create your own unique brand.
You’ll learn how to build a TARGETED audience.
You'll find out how to build TRUST with that audience by creating likeable, sharable content.
And finally, you'll learn how to MONETISE that audience by creating an offer they can't resist.
"The Social Media Marketing workshop is fantastic. I now feel much more confident about marketing my own business. Before this workshop, I felt a bit lost when it came to marketing. Claire has given me loads of great ideas that I can start implementing straight away. Thank you!"
- Charlotte Welton, Gym Manager, Fitness Instructor and Personal Trainer