How To Run A 3-Month Course (Part 1/3)

The logistics and preparation behind running your own successful 3 month transformation course

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The BEST Client Acquisition Method

At Primal Gym our most successful client acquisition method has been what we call our Total Transformation Project (TTP for short).

As you may have guessed, TTP is a 3 month transformation course we deliver to current and new members.

The end result is a lump sum of cash from the course sign ups and, more importantly, we get lots of long term PT and Group PT clients that really help to grow our business.

In this workshop you’re going to see the first steps required to running your own 3 month transformation courses and how you can use them to grow your business and increase your income very quickly.

Deliver Results In Advance

The aim of TTP is to consistently generate long term clients and the reason it works is because it delivers results in advance.

One of the biggest barriers to a client signing up as a PT client is not knowing whether they’ll get the result they’re looking for.

A 3 month course is cheap enough and short enough for someone to commit to who has previously been sat on the fence.

Through delivering an awesome service, and giving them the results they were questioning before, you’ve now broken down all their barriers to signing up with you as a client in the long term.

The Small Details Matter The Most

What you’re going to see in this first workshop (of a 3-part series) is the logistics.

You’re going to learn;

How to schedule everything to maximise the time you have to sell out your course
What your maximum number of sign ups should be
How to set up your sessions
How to keep your sign ups motivated throughout the 3 months
How to create a real community amongst your sign ups to increase up-sells after your course
How to correctly price your course so there is the least amount of friction between the course price and your up-sell price
What stats to track to have the best marketing for your second 3 month course

All these details need to have the end goal of getting long term clients. You can’t afford to make mistakes and every single factor needs to be carefully considered.

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